Business opportunities in organizations in the border canton of the Cruz, Guanacaste
Keywords:
Capacities, Marketing, Academic activity, ; Agro-productive organizationsAbstract
This document aims to showcase the experiences from the academic initiative entitled “Strengthening Agro‑Productive Capacities in Border Organizations of the Canton of La Cruz, Guanacaste”, designed to generate commercial opportunities. The project originated under the auspices of the Regional Interuniversity Coordination Body (OCIR) and was implemented in collaboration with the Rural Development Institute (INDER), the National University’s Chorotega Regional Campus, and the University of Costa Rica’s Guanacaste Campus. The research employed an exploratory–descriptive design. Three agro‑productive organizations participated in the study. Data collection instruments included questionnaires and interviews, supplemented by field visits to the area and a literature review. The findings indicate that this academic initiative fosters a system of coordination with regional institutions and promotes the development of participants’ academic capacities, thereby creating favorable conditions for the management of the state university in the region. Finally, members of each participating organization enhanced their entrepreneurial skills through the learning acquired during the project, thus expanding their commercial opportunities.
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Copyright (c) 2025 Oportunidades comerciales en organizaciones del cantón fronterizo de La Cruz, Guanacaste © 2025 by Fernando Gutiérrez Coto & Jorge Luis Loáiciga Gutiérrez

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Revista Digital Costa Oriental © 2023 is licensed under Attribution-NonCommercial-NoDerivatives 4.0 International. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/4.0/